Privacy Policy

Last Updated: March 23, 2026

Introduction

This Privacy Policy describes how The AZUN BOUTIQUE LLC (“The AZUN,” “we,” “our,” or “us”), a Wyoming limited liability company, collects, uses, shares, and safeguards your personal information when you visit or interact with our website at https://www.theazun.com (the “Site”), purchase products from us, create an account, subscribe to our email updates, or engage with us through customer support or other communication channels. By using our Site, you consent to the data practices described in this Privacy Policy. If you do not agree with any part of this Policy, you should stop using the Site immediately. This Policy applies to all users, including residents of the United States, the European Economic Area, and specifically California residents under the California Consumer Privacy Act (CCPA/CPRA).

Information We Collect

We collect personal information that you voluntarily provide to us when you engage with our Site. This includes your name, billing and shipping address, email address, order details, account preferences, and any information you provide when contacting customer support. When you purchase products, payment information such as credit or debit card details is processed securely by third-party payment processors; The AZUN BOUTIQUE LLC does not have access to, store, or retain your complete card numbers or security codes. In addition to direct information, we automatically collect technical and usage-related data such as your IP address, browser type, device identifiers, pages viewed, time spent on the Site, and general interaction data, which helps us maintain and improve our services. Our Site also uses cookies, pixels, and similar technologies to personalize your browsing experience, support secure checkout, analyze traffic patterns, and remember your preferences. While no advanced tracking technologies like Meta Pixel or Google Analytics are currently installed, such tools may be implemented in the future, at which point they may collect behavioral and device-related data to enhance advertising and performance analytics.

How We Use Your Information

We use the information collected for several essential business purposes. This includes processing and fulfilling your orders, arranging shipping, verifying payments, sending order confirmations and delivery updates, and handling any customer service inquiries you may have. We also use your information to operate and improve the Site, enhance features and performance, analyze user activity, and develop better product offerings. When you subscribe to our mailing list, your email address is used to send promotional announcements, exclusive offers, product launch updates, and other marketing communications; you may opt out at any time. Additionally, your information helps us protect our Site against fraud, unauthorized access, and malicious activities by monitoring transactions and suspicious behavior. When legally required, we may also process personal information to comply with tax regulations, respond to government inquiries, or meet other lawful obligations.

Sharing of Personal Information

We do not sell personal information. However, we may share your data with trusted third-party service providers who assist us in operating our business. These providers may include payment processors, email delivery services, website hosting companies, order fulfillment partners, logistics and shipping carriers, fraud-prevention systems, and IT support platforms. Such providers only access personal information necessary to perform their contractual role and must maintain strict confidentiality. We may also share personal information if required by law, such as responding to legal requests, complying with court orders, enforcing our Terms and Conditions, or protecting our business, customers, and property from fraud or security threats. In the future, if advertising platforms like Meta or Google are integrated, limited hashed or anonymized identifiers may be shared for ad optimization and campaign measurement; users will retain the right to opt out.

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to improve the user experience, enable secure checkout, maintain the shopping cart, remember preferences, and understand how customers interact with our pages. Cookies may track information such as session identifiers, page views, device type, and browsing behavior. While our Site currently does not use tracking pixels from advertising platforms, these may be added later to support re-marketing, audience insights, and advertising performance measurement. If implemented, such tools may collect additional interaction data. You can disable cookies at any time by adjusting your browser settings, though certain website functions, such as checkout or saved preferences, may not work properly without them.

Email Marketing and Communications

When you subscribe to our email list, create an account, or place an order, we may send emails related to promotions, new collection releases, discounts, or important updates regarding your purchases. We comply with the CAN-SPAM Act, meaning we do not disguise sender identities, and we always provide a clear opt-out link in our promotional messages. You may unsubscribe at any time. However, transactional communications—such as order confirmations, shipping notifications, or support responses—are essential for completing your transactions and cannot be unsubscribed.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy. This includes completing transactions, providing customer support, maintaining accurate financial and tax records, resolving disputes, and ensuring compliance with applicable laws. Once your information is no longer required, it is securely deleted, anonymized, or removed from our systems according to industry-standard security practices. Some data, such as transaction records, may be retained longer to satisfy tax, accounting, or regulatory obligations.

Data Security

We take the protection of your personal information seriously and implement appropriate administrative, technical, and physical safeguards. These include secure HTTPS encryption, firewall protection, restricted access to sensitive data, ongoing system monitoring, and secure payment processing through PCI-compliant partners. While we strive to protect your information, no method of online transmission or storage can be completely guaranteed, and users acknowledge this inherent risk by using the Site.

Your Rights and Choices

Depending on your location, you may have rights related to your personal information. These rights may include the ability to access or request a copy of your personal data, update or correct inaccurate information, request deletion of your data, restrict how your information is processed, or withdraw consent from marketing communications. You may also request that we cease using your information for certain purposes. To exercise these rights, you may contact us at support@azunboutique.com, and we will respond in accordance with applicable privacy laws.

CCPA / CPRA – California Residents’ Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These laws grant you the right to request information about the categories and specific pieces of personal information we have collected about you, the sources from which the information was collected, the business purpose for collecting it, and the categories of third parties with whom it is shared. You have the right to request deletion of your personal information unless an exception applies, the right to correct inaccurate data, and the right to request access to your personal information in a portable format. The AZUN BOUTIQUE LLC does not sell personal information; however, future advertising tools may constitute “sharing” under CPRA definitions, and you may opt out of that sharing at any time. You also have the right to be free from discrimination for exercising your privacy rights, meaning we will not deny services, charge different prices, or alter service quality due to a privacy request.

Children’s Privacy

Our Site is not intended for or directed toward children under the age of 13. We do not knowingly collect personal information from minors. If we become aware that personal information has been collected from a child under 13, we will promptly delete it. Parents or guardians who believe their child has provided information may contact us for assistance.

International Data Transfers

If you access our Site from outside the United States, you acknowledge and agree that your information may be transferred to, stored, and processed in the United States. Privacy laws in the U.S. may differ from those in your home country. By using the Site, you consent to the transfer of your data to the United States.

Updates to This Policy

We may modify or update this Privacy Policy at any time to reflect changes in our business operations, legal requirements, technological updates, or privacy practices. Any updated version will be posted on this page with a revised “Last Updated” date. Continued use of the Site after any changes constitutes acceptance of the updated Policy.

Contact Information

If you have questions, concerns, or requests related to this Privacy Policy or your personal information, you may contact us at support@azunboutique.com. We will address your inquiry in accordance with applicable privacy laws.